When the activation-event has been defined in terms of content and/or message. Add the segment the new content is targeting, by clicking on “Add segment” in the event builder. All created segments will be selectable from the list that appears. Read more about how to create a segment here 

Multiple segments

It is possible to add multiple segments by simply clicking on all the segments needed. In cases where there are more than one segments, all the selected segments have to be fulfilled in order for the event to trigger, i.e. the segments are separated by an “AND” – logic and not “OR”.