When a segment has been created, it is not possible to exclude the segment from example a personalization event. Whereas the segment must be created exactly the way that it is intended to be used. The exclusion of your profiles must be defined in the segment itself.

Exclude the data in the segment builder. There are 2 ways of doing it.

  1. Click on the plus sign on each data element to minus
  2. Click on the plus sign for the whole row to minus, which will exclude all elements added.