Define what action (event) to trigger the email.

Select the trigger-event by open the list of events under “Subscribe to event of type”. This option defines what event the email should be triggered on. The event list shows all available events that are stored in profile cloud. If you cannot find your event, check if “save to profile” is enabled.

  1. Mandrill template ID
    For each template that is created in your Mandrill account, a unique ID is created. This ID is called “Template Slug” and is created and visible in the template settings (in your Mandrill account). Add the template slug here to activate the right template.
  2. Send timeout:
    Add the eventual delay (in seconds) of sending an email. The time starts ticking from the moment the event has triggered. In below screenshot, the mail will be sent 5 hours after the event has triggered if a “stopper” has not been sent before that.

Set the information to be sent to Mandrill

When the trigger-event has been selected, the data that should be used by Mandrill is to be defined. The only optional data that has to be sent to Mandrill is an email address. On the left-hand side, all elements are data from P.C. This element column is different depending on the event that has been selected. The trigger-event might contain data. If it does, the data from the event can be utilized here. Other data available are attributes and session data stored in P.C.


On the right-hand side is the placeholder for data to be used in Mandrill. Connect the data elements from P.C. to the correspondent element in Mandrill.

Create new data elements for mandrill to receive by click in “Add new var

Give the element a descriptive name and click “OK

Connect the data from the event in P.C. to the newly created placeholder.

It is also possible to connect data from attributes and session data.

Note: If attributes are to be used, make sure that the event that triggers the rule is defined in a way that the stored data is always available when the event is triggered.

Save the rule.

To use dynamic values sent by P.C. in Mandrill, use this format in the HTML editor *|variable name|*.  Read more about how to set up the email template in Mandrill here

Below is an example of how to use the P.C. dynamic values in Mandrill